In March 1987 Nike launched the model that would revolutionize the sneaker universe with a silhouette inspired by the apparent structure of the Georges Pompidou Center in Paris: the Air Max.
The 30th anniversary of one of the most beloved sneakers in history was celebrated throughout the month of March, with the launch of new editions of iconic models, in addition to content created by that story’s protagonists - the Revolutionairs - and events that took place, at a sneaker culture HQ located at the heart of Avenida Paulista.
The first week held the launch of yet another edition of the O.G. model, the Original. As this is a classic silhouette, Rebels On Air Vol. 1 showed the partnership between DJ and producer Zegon and 4 beatmakers, who produced a new version of Rap é Compromisso, by Sabotage.
Rebels on Air Vol. 2, which aired the week of the Air Max Masters launch, showed Emicida's search for emerging talent in rhyming duels in SP. The winners of the contests of the 4 regionals of the city faced each other in a battle at Casa Air Max, decided by the audience of the party. The run ended up serving as inspiration for a playlist with the hits that are the Greatest Of All Times in Emicida's opinion.
In the week of the launch of Air Max 1 Atmos, a model co-created with the Japanese brand Atmos, the theme was collaboration. Rebels On Air Volume 3 showed the dance group Batekoo choreographing Farofei, by Karol Conká. A partnership inspired a selection of musical partnerships between women curated by Karol herself.
The fourth week brought the launch of the Vapor Max, a totally new model that came to revolutionize the future of the race. The audiovisual collective Metanol was responsible for representing the vanguard of music and visual arts at Rebels On Air Vol. 4.