Whenever they need a shop, service or a place to eat, Mexicans ask people they know for recommendations. But no matter how accurate these people's recommendations are, they rarely have the answers to all the questions that usually come with a referral. That's where Google search comes in. When you pair the friendliness and solicitude typical of Mexican culture with the assertiveness of the search results, the outcome is the perfect match.
If it's true that Mexicans are always ready to help with recommendations, it's also true that often the directions they give aren't the most accurate. Thankfully, Google is always at hand, so as not to let any recommendation get lost in a jumble of words.
Every neighborhood has characters who are experts in the region. Be it either because they've been going there for a long time, or because they roam the streets all day, these people know every bit of the neighborhood like no one else and, naturally, have many cool places to recommend. When people like the punch seller or the neighborhood hairdresser team up with Google, they become recommendation machines. Recommendations come out as fast as a rap... or a reggaeton.