In recent years, Fanta has been striving to establish itself as the brand most closely associated with Halloween. One of the steps taken in this direction is the introduction of Fanta Mystery, which, each year, features a unique secret formula. To promote the 2023 edition of Fanta Mystery, along with the array of flavors available this Halloween, Fanta crafted a narrative involving a bored zombie, stirred from her eternal slumber by a bottle of Fanta Mystery.

An extremely playful communication, filled with wordplay and nods to the horror genre, challenged the audience to try the new flavor. It has been broadcasted in various countries across Latin America.