The beauty brand first campaign since its launch in 2011 has a motto which roughly translates to: Go there and Eudora. The slogan aims at elevating the role of women who, confident in themselves, perform better on daily tasks and manage to achieve their goals.
Campaign's ads associate affirmative traits of the female personality with tangible attributes of the products, such as sophistication and durability. The film starring Claudia Leitte was conceived exclusively for the digital environment.
Eudora challenge
15 women exchanged beauty challenges in a circuit that engaged all of them on Instagram. They all posted selfies in the mirror with the hashtag # DesafioChegaLá on their Instagram profiles. Two days later, they all posted videos that showed how they each performed the assigned beauty challenge.
Eudora Answers
The most common searches about beauty on the web answered on video by the campaign's stars, influencers and brand experts: hairdresser Marcos Proença and makeup artist Lavoisier.
The most common searches about beauty on the web answered on video by the campaign's stars, influencers and brand experts: hairdresser Marcos Proença and makeup artist Lavoisier.
Instagram Tag Tutorial
A catalog of makeup tutorials with a unique browsing experience, which allows the user to choose looks based on the occasion, and see how to do each stage of the makeup by clicking on the video that corresponds to that part of the face.
A catalog of makeup tutorials with a unique browsing experience, which allows the user to choose looks based on the occasion, and see how to do each stage of the makeup by clicking on the video that corresponds to that part of the face.
Listening & Responding
The stars of the campaign react to comments made on Eudora's channels on social media and on content shared via Whatsapp.