For the 2025 'Live First, Bonaqua After' campaign, we redefined hydration as a spontaneous act, not a scheduled routine. This strategy aimed to launch Bonaqua's sparkling water and pair its flavored variants with meals. As a Coca-Cola Company brand, Bonaqua – a mineralized bottled water known for its clean taste from multi-layer filtration and mineral blend – targets life enthusiasts: those who live first and hydrate after. Its commitment to sustainability and global presence (e.g., Ciel, Dasani) reinforces this vibrant, responsible brand identity.