Celebrating 75 years of the legendary BIC Cristal, we reimagined Shakespeare's masterpiece Romeo & Juliet using cutting-edge technology and one of the world’s most durable pens.
Recreating Shakespeare’s handwriting using AI and robotics, we bridged literary heritage with modern technology, reinforcing Bic Cristal’s relevance as a tool for education and creativity that bridges centuries of storytelling. Launched during the back-to-school season, the campaign created a meaningful connection with consumers and engaged students, educators and families to demonstrate the true value of Bic Cristal pens.
The BIC Cristal has been a trusted companion for generations of writers, students and creatives. Inspired by its role in shaping countless stories, we turned to one of the greatest storytellers of all time – William Shakespeare – to reimagine his work through the lens of modern technology and craftsmanship.
With the support of AI and a robotic arm, we replicated Shakespeare’s handwriting and recreated "Romeo and Juliet" with a single BIC Cristal Dura+ Pen. Over 20 days, the robot meticulously recreated the 212-page manuscript, blending advanced technology with the artistry of storytelling.
For the 2025 'Live First, Bonaqua After' campaign, we redefined hydration as a spontaneous act, not a scheduled routine. This strategy aimed to launch Bonaqua's sparkling water and pair its flavored variants with meals. As a Coca-Cola Company brand, Bonaqua – a mineralized bottled water known for its clean taste from multi-layer filtration and mineral blend – targets life enthusiasts: those who live first and hydrate after. Its commitment to sustainability and global presence (e.g., Ciel, Dasani) reinforces this vibrant, responsible brand identity.
Whenever they need a shop, service or a place to eat, Mexicans ask people they know for recommendations. But no matter how accurate these people's recommendations are, they rarely have the answers to all the questions that usually come with a referral. That's where Google search comes in. When you pair the friendliness and solicitude typical of Mexican culture with the assertiveness of the search results, the outcome is the perfect match.
If it's true that Mexicans are always ready to help with recommendations, it's also true that often the directions they give aren't the most accurate. Thankfully, Google is always at hand, so as not to let any recommendation get lost in a jumble of words.
Every neighborhood has characters who are experts in the region. Be it either because they've been going there for a long time, or because they roam the streets all day, these people know every bit of the neighborhood like no one else and, naturally, have many cool places to recommend. When people like the punch seller or the neighborhood hairdresser team up with Google, they become recommendation machines. Recommendations come out as fast as a rap... or a reggaeton.
Although no one likes to be scared, prank videos are among the most watched and sought after on social media. Fanta saw the perfect opportunity to make a splash on Halloween by offering Gen Z what they love most. That's how Monster Mansion came to be, the unreality show where, instead of reacting to pranks, creators are the ones getting scared.
Six creators from across Latin America had to overcome language barriers to solve challenges and escape from a mansion – all while enduring pranks 24/7.
Instead of one to two-minute videos, the result was four 15-minute episodes filled with pranks, that premiered on YouTube every Tuesday in October 2023.
Blogueirinha, PKllipe, Ali Izquierdo, Benja Berum, Luís Méndez, and Victoria Dallier accepted the challenge to enter the haunted mansion and participate in Dr. Morgana Caligari's experiment. What they didn't suspect is that to leave, they would have to unravel a series of mysteries and face challenges until obtaining the 6 keys that open each lock on the main door.
After the library challenge, the discovery of more rooms in the house, and the encounter with other terrifying inhabitants of the mansion, the search for the keys that open the doors of Monster Mansion continues in the dining room. This time, the test involves food. It remains to be seen if the participants will have the stomach to face this new challenge.
While the crew increasingly feels at home in Monster Mansion, Dr. Morgana is determined to keep the fear factor soaring. It's time to challenge the competitors' resilience with even more spine-chilling pranks. This time, they will explore every corner of the mansion in search of mysterious clues.
In the final episode of this Fanta unreality show, the fearless creators face the last and surprising twist in the mansion. In this season finale, there is no shortage of shocking outcomes, spine-chilling mysteries, and a good dose of fun.
In March 1987 Nike launched the model that would revolutionize the sneaker universe with a silhouette inspired by the apparent structure of the Georges Pompidou Center in Paris: the Air Max.
The 30th anniversary of one of the most beloved sneakers in history was celebrated throughout the month of March, with the launch of new editions of iconic models, in addition to content created by that story’s protagonists - the Revolutionairs - and events that took place, at a sneaker culture HQ located at the heart of Avenida Paulista.
The first week held the launch of yet another edition of the O.G. model, the Original. As this is a classic silhouette, Rebels On Air Vol. 1 showed the partnership between DJ and producer Zegon and 4 beatmakers, who produced a new version of Rap é Compromisso, by Sabotage.
Rebels on Air Vol. 2, which aired the week of the Air Max Masters launch, showed Emicida's search for emerging talent in rhyming duels in SP. The winners of the contests of the 4 regionals of the city faced each other in a battle at Casa Air Max, decided by the audience of the party. The run ended up serving as inspiration for a playlist with the hits that are the Greatest Of All Times in Emicida's opinion.
In the week of the launch of Air Max 1 Atmos, a model co-created with the Japanese brand Atmos, the theme was collaboration. Rebels On Air Volume 3 showed the dance group Batekoo choreographing Farofei, by Karol Conká. A partnership inspired a selection of musical partnerships between women curated by Karol herself.
The fourth week brought the launch of the Vapor Max, a totally new model that came to revolutionize the future of the race. The audiovisual collective Metanol was responsible for representing the vanguard of music and visual arts at Rebels On Air Vol. 4.